At the beginning of the COVID-19 pandemic, Manzanilla Sophia halted their sampling and physical presence plans in different cities across Mexico, so the challenge was to keep being relevant for its consumers, minimizing the impact of the pandemic on both its sales and brand value. To achieve this, we found behavior patterns in the people practicing social isolation during the first few weeks of quarantine, which revealed their need for distraction and entertainment at home.

That way, we understood that the brand could help people in two ways: the first one was offering the chance to generate an income during this time for people who otherwise couldn’t by letting them share their skills and services with the Manzanilla Sophia community.

The second one was generating free and relevant on-demand content for their consumers, to help them feel closer to a reality previous to the pandemic.



To that end, we invited more than 20 experts in different fields relevant to the followers of the brand to create videos with interesting content (based on data) for people isolated at home thanks to the pandemic. We spread adequate content through the correct channels and closed upon the social media where our targets could connect and interact with these experts and the brand as a whole.

The campaign, named “Tu Tiempo en Casa” (Your Time at Home) reached more than 6.4 million people, gathering 218 thousand interactions with social media posts, and obtained 10 publications in different national newspapers, which shared the story of how Manzanilla Sophia helped its fans to better navigate the quarantine mandates.

This iconic singer of the 80s came to us with the challenge of bringing the success of his career to a new generation through digital media. We analyzed the behavior of the pop music fans of this decade, as well as competitors from that same timeframe to understand what kind of content interested them the most, and we identified the ‘triggers’ that connect people with music, as well as the artists with the biggest relevance during the 80s and 90s.

By optimizing Diego’s music catalog in streaming platforms, we generated a plan to launch new original compositions, and designed content pillars based on the data we gathered about the interests of Diego’s fans to deliver relevant content linked to the most emotional moments they lived with his music.

This set of strategies helped Diego’s music to duplicate its number of monthly listeners on Spotify, obtained more than 200 thousand new subscribers to his YouTube music channel, tripled his number of followers on Instagram, and duplicated his organic engagement. In 2021, Diego was contacted directly by Facebook to create original content for Instagram Reels because, at the time, he was one of the few Latin American artists that generated the best organic engagement for this new feature of Instagram.

The Department of Agriculture and Rural Development of the state of Jalisco (SADER) invited us to create a communication strategy and develop a differentiator for the consumable agricultural products grown in this region, which have the necessary quality certifications for consumption in both Mexico and the main international markets.

To achieve this, we analyzed the project and more than 15 international case studies on city marketing and related programs. That way, we defined different kinds of stakeholders and, due to the nature of the project, we identified the markets with the best growth potential for the agro-industrial products of Jalisco, as well as the communication pillars necessary for each of them, reaching the objective of increasing the demand of Jaliscian products.

Furthermore, we defined the customer journey for both the wholesale and retail markets to identify which points of the sale process need specific messages to generate a bigger consideration for Jaliscian products, developing a communication strategy that could influence every key moment of the journey

The Nazil brand is a spin-off of traditional medical treatments, and the challenge was to differentiate this product and communicate its specific function of helping alleviate and eliminate the “red eye” of irritation. To generate an effective strategy for this brand, we defined the different buyer personas of this product and developed “characters” representing different factors that cause irritation in the eyes. This way, we “made visible” the daily circumstances that irritate our eyes, connecting with the public and bringing awareness to this condition, and the remedies to combat them.

To bring these factors closer to the key buyer personas, which are heavy screen users, we build a brand experience for the assistants to the Talent Land Jalisco 2022 expo, one of the biggest technology and innovation events in Mexico, bringing more than 1,250 daily visitors. Inside the Nazil stand, the visitors had the chance to interact with the brand, learn about its key benefit, and receive free samples of the product, as well as marketing material and merchandise.

The result was that Nazil Ojo Irritado was the most (non-related to technology innovation) visited stand during Talent Land 2022.